Monday, November 16, 2009

Is Women’s Empowerment as Simple as Drawing a Line? Thoughts on the Khede Kasra Campaign

Back in early 2008, the Hariri Foundation’s Women Empowerment Program wanted to start a national campaign addressing Lebanese society—all its classes, religions, and cultural backgrounds—with one goal: that the idea of “women’s rights” is not a prestigious cliché, but a value and a part in our daily life. So they hired Leo Burnett to do that in a low-cost way that stays away from religious issues.
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